The Camping Trip is a music festival for free souls and open hearts. Every summer hundreds of people gather in Cherry Valley, Pennsylvania to celebrate music, nature, and love. For three days the forest becomes their home and the fields become their dance floor.
Using a hand-drawn word mark, a simple color palette, and illustrations, I designed a visual identity that recalls nature, love, warmth, and belonging. This identity is scalable to fit the needs of the festival while supporting its fun and loose atmosphere.