Crumb Cake Bake Shoppe is a home-run bakery that prides itself on being authentic, kind, and personal. All of the baked goods are made to order, ensuring a fresh, home-made taste and feel. To represent these qualities, all aspects of the brand identity began as sketches that were then scanned and traced as vector illustrations. The brand's typefaces are a juxtaposition of a comforting serif font and a modern sans-serif font to promote familiarity and reliability.
Additionally, I was challenged to create packaging that is unique and specific while keeping within the restraints of a very limited packaging budget. To actualize this goal, I utilized large rubber stamps applied to off-the-shelf boxes and bags. Hand stamped packaging also creates individuality with each application, adding to the friendly and personal promise behind the brand.